At A Glance

PRODUCTION AND PACKAGING

MANUFACTURING UNITS

Positioned across two districts, our manufacturing facilities are located in three distinct areas, collectively possessing an impressive production capacity of 5042 bottles and packs per minute, delivering the highest quality NARTD beverages.

UNIT 1

Located on the main GT road, Unit-1 came into existence initially in 1994 initially with a CSD RGB 600 bpm line which is used to manufacture carbonated soft drinks such as Coca-Cola, Limca, Thumsup, Sprite, Fanta and Kinley soda. Subsequently, We also installed a RGB juice line which is used to manufacture Juice under the brand name “Maaza”. Again, in 2017, we further expanded our capacity by adding a 125 ppm Tetra Pak line which can manufacture juices under the brand Minute Maid and Maaza in small Tetra Paks. In 2022, we have further expanded and added a 440 ppm Tetrapak line that produces 150ml Maaza and Minute Maid brand products to fulfil our growing demand for small tetra pak in the region.

UNIT 2

To cater to the increasing packaged drinking water needs in our territory, We established a new greenfield project in 2003 in Village Jaspalon Doraha near Ludhiana. We commenced our operations by adding a 120 BPM production line which manufactures packaged drinking water under the brand Kinley. Furthermore, we saw increasing demand for carbonated soft drink in PET and we added a 450 BPM CSD Line in 2016 which can produce all sparkling brands in the Coca-Cola India portfolio. Furthermore, we have installed the latest 500 bpm CSD Krones line in 2022 to cater to the increasing needs of the industry and the market

UNIT 4

Located near Village Mehlanwali, on main Hoshiarpur-Una road and spread over 35 acres, LBPL’s biggest greenfield project came into existence in 2019.Unit-4 has State of the art Machinery from leading Coca-Cola approved suppliers including PET lines of CSD (666BPM), Nitro Hot Fill Juice (400BPM) and Packaged Drinking Water (470 BPM) respectively. All lines are capable of producing a variety of Coca-Cola products in different pack sizes and flavours

In our bid to be self-sufficient and have maximum control over one of the major raw material component used in all PET packs, we also added two 72 cavity HUSKY Preform lines which can produce 13.5 tons of preform daily

OUR PROCESSES

All the products are produced using state of the art technological machines which have been imported from the best beverage machine suppliers in the world. The standards followed during the Production and Packaging process are the best in the world and are audited regularly to ensure quality

DISTRIBUTION

The products that are produced in our manufacturing units are distributed to our distributors and Modern Trade partners using our warehouses through a fully palletised system. The company has extensively used technology and put systems in place that help in tracking and visibility of our deliveries on a real time basis to all the parties involved

100%

COMPANY OWNED DELIVERY FLEET

100%

PALLETIZED DELIVERY SYSTEM

65000+

CASES DELIVERED DAILY

SALES AND MARKETING

Our Sales and Marketing Core team has more than 75+ years of combined experience in the domain spread across various industries including Telecom, NARTD, Media and others. Our Future ready distributor network comprises of 90+ experienced distributors who are capable enough of handling 1lakh+ cases in total. Every member of our Sales and Marketing team have developed strong relationships with our retailers to ensure that Coca-Cola products are always available chilled to our customers at an arm’s length. The team caters to a variety of customers such as:

GROCERS

WHOLESALERS

RESTAURANTS

MOVIE THEATRES

CONVENIENCE SHOPS

HOTELS