Thumbs Up was created by Parle in 1977 after the American company Coca-Cola withdrew from India due to regulations by the Indian Government. In 1993, Coca-Cola bought the Parle-owned drinks Gold Spot, Limca and Thums Up for $60 million. When these were sold to Coca-Cola, Thums Up had a market share of 85 percent in India.Since then, Thums Up has been thundering taste buds across the country and has been the dominant cola in the Indian Market

Credits: Coca-Cola India